International teams should evaluate more than a feature checklist. Look for a clear operating model, reliable permissions, scalable reporting, localization, global billing options, integrations and an architecture that can support different markets without creating duplicate workflows.
For SEO, build useful localized pages only when each market has meaningful content and intent. Avoid publishing thousands of near-identical city pages simply to capture keywords. A global growth strategy should combine strong core product pages, genuinely useful market content, technical SEO and consistent publishing.